This Privacy Policy describes how Diesel Group Inc., and our subsidiaries and affiliated companies (collectively, “Diesel Group) collect, use, and disclose personal information about you and provides information regarding your rights. Personal information is sometimes also referred to as personal data, personally identifiable information or other like terms to mean any information that directly or indirectly identifies you or is reasonably capable of being associated with you or your household. This Privacy Policy applies to personal information we collect online and offline, and applies in the following situations:


Your use of this or other Diesel Group websites that post or link to this Privacy Policy.

Products and Services:

Your interactions with Diesel Group in relation to our products and/or services that refer to or link to this Privacy Policy.

Business Partners and Suppliers:

Your interactions with us if you visit our facilities or otherwise communicate with us in your role as a representative of a vendor, supplier, service provider or an entity conducting business with us.

We may provide different or additional notices of our privacy practices with respect to other personal information collection practices not within the scope of this Privacy Policy, in which case this Privacy Policy will not apply. For example, if you are applying for a job on our websites, the Notice for Job Applicants applies to our personal information handling practices, instead of this Privacy Policy.

Source and Type of Personal Information We Collect

You may visit our website without providing any information about yourself. However, for Diesel Group to provide certain web-based services to you or to permit you to enter certain sections of our website, we require you to provide some personal information relative to the type of interaction or service. For example, we may collect your personal information directly from you when you register a product, submit a query, purchase an item, apply for a job, participate in a survey, conduct business dealings with us. We may also collect your personal information from other parties, such as our service providers, contractors, processors, and others.


Purposes and Use of Personal Information

Your identifiers, such as your name, company name, job title, email address, phone number, mailing address, Internet Protocol address, unique personal identifier, and other similar identifiers;

Your business relationship with us, such as whether you are a customer, business partner, vendor, service provider, or supplier.

Commercial information, such as your purchase history, payment and invoicing history, financial information, interest in our particular products or services, warranty information, service history, product or service interest, VIN number of engines/generators that you have purchased, and identification of your dealer and/or service centers.

Your enrollment in any of our programs, such as newsletter, sign up for emails, participate in a survey, or other similar services that we offer;

Your online or offline interactions with us, such as your “likes” and feedback via social media sites, interactions with our call centers;

We and others that control collection of personal information use tracking technologies, such as cookies and web beacons, to collect information about you. For more information about cookies and how to disable them, see our Cookie Website Notice and Disclosure Statement.

We may derive information or draw inferences about you based on the information we collect. For example, we may make inferences about your approximate location based on your IP address or infer that you are looking to purchase certain products based on your browsing behavior and past purchases.

The personal information we collect may include:

Diesel Group may use the categories of personal information identified above for the following purposes:

To manage and support your interactions with us, such as answering your questions about our products or services, processing orders or returns, enrolling you in programs at your request, or similar activities that respond to your request or relate to our business activities;

To manage and improve the quality of our products, services, websites, social media interactions and our offerings;

To manage and improve the services that we provide in connection with our telematics business;

To manage and improve the services that we provide in connection with our digital tools;

To support and enhance our customer relationships, such as by gathering information and interacting with you in relation to other products and services that may be of interest, based on your preferences;

To conduct business dealings with our partners and service providers;

To send you technical notices, security alerts, and support and administrative messages;

To monitor and analyze trends, usage, and activities in connection with our services;

To detect, investigate, and prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity and protect the rights and property of Diesel Group and others;

To debug to identify and repair errors in our services;

To comply and fulfill applicable legal, compliance, financial, export and regulatory obligations; and

To carry out any other purpose described to you at the time the personal information is collected.

Retention of Personal Information

We store your personal information as long as necessary to carry out the purposes for which we originally collected it and for other legitimate business purpose, including to meet our legal, regulatory or other compliance obligations. You can find more details about our personal information retention by contacting

Safeguarding Your Information

Diesel Group has put in place appropriate physical, electronic, and managerial practices to help safeguard and secure the information we collect online from loss, misuse, unauthorized access, alteration, destruction, or theft. This includes appropriate safeguards for customers making purchases through our sites, as well as those who enroll in our programs. The safeguards that we have adopted are commensurate with the sensitivity of the information and are updated as warranted to address evolving security risks.

Selling or Sharing of Personal Information

We do not sell or share your personal information with third parties. We also do not knowingly sell, share, use for targeted advertising or disclose the personal information of children under the age of 16. Please note that we do not place cookies or other trackers that would constitute a sale of personal information or sharing of personal information for targeted advertising for all users.

Instructions on How to Exercise Your Privacy Rights

You may exercise your privacy rights by calling our toll-free phone number at 1-305-396-1943 emailing us at